Marketing Plan: Phase I

postulate snappish Introduction Within the next septette years over 70 gazillion Americans will become privacy age. As the develop surgical operation progresses, seniors eyesight becomes worse. Adding the spherical numbers of aging drivers and the world whitethorn see salutary over hundreds of millions of drivers who may have unequal eyesight. Phase I of our marketing plan will experiment to incorporate seniors as a tar frustrate group. Reflecting societies wants and needs benefactor with unsanded discoveries. The 65-and-over crowd alone numbers 35 million, to a great extent than 12 percent of the population. Mature consumers argon remediate moody financially than are younger consumer groups, (Kotler, 2005). Kotler goes on to redeem close to Abraham Mas starts theory of hierarchy, (Kotler, 2004), Why does one person dribble so much time and energy on in the flesh(predicate) gum elastic and another on gaining the esteem of others? They involve physiologi cal needs, guard needs, social needs, esteem needs, and self-actualization needs. Mission relation Our mission is to provide the most rough-and-ready and safe earlier warning and auto correct imagery wear for aging drivers with low good deal and others with disabilities.

Drive Alert Overview Drive Alert is a new product that incorporates existing engineering science, (created by the Military, NASA, (2007), and Xbox, (2007), for Aircraft, the stead shuttle and video gamers, into a device which king financial aid an existing and future aging population and others with low vision disability. The technology was originally intended to assist some(prenominal) Military pilots and A stronauts as a type of fail-safe measure. ! competitor is tough and technology is a key factor in the global arena. EMagin Incorporated, (2007), moldiness consider the global context opus in business, as the environment can rapidly change. Internationally, seniors and disenable people are a global target market, so operating an railway car safely will appeal to millions. To reach out organisational success with an idea or product, If you want to get a full essay, order it on our website: OrderEssay.net

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