Malay Consumers' Attitude in the Purchase of Hair Styling Produces.

1.0 Introduction This report consists of the findings and analytic thinking for a seek conducted for LOreal to investigate the Malayan consumers attitudes towards the purchase of hair styling products. The enquiry was initiated to go out the customers preferences in the habit and purchase of hair styling products which include coloring, handling and perm products. The answer from this preliminary study shall support LOreal in making aw ar decision in introducing new products into the market. The rub of this research is on Malay consumer who represents a majority of the state in Malaysia. Interviews and surveil using questionnaire are conducted by the research team to soak up data for digest. There are eight people who responded to this interview, cardinal questionnaires were distributed for the survey and a answer set out of 92.5% response rate was achieved. The survey was conducted via stratagem sampling in One Utama obtain mall and KBU College, where in tha t respect is a high patronage of Malay consumers in that location. 2.0 notification of Findings and Analysis In the research, quantitative and qualitative data analysis shall be employed to generate findings for the research questions. 2.1 Respondents profile skirt 1: Respondents profile Gender          oftenness         Percent          additive Percent Male         2         2.7         2.7 Female         72         97.3          c Total         74          carbon          Age Group                            beneath 18         3         4.1         4.1 18-25         41         55.4         59.5 26-35         23         31.1         90.6 36-45        Â Â 5         6.8    Â!  Â Â Â Â 97.4 in a higher place 45         2         2.6          cytosine Total         74         100          Occupation                            Business/Merchant         19         25.7         25.7 Director/ handler         2         2.

7         28.4 Professional         5         6.8         35.2 Secretary/clerical         9         12.2         47.4 Student         27         36.5         83.9 Housewife         7         9.5         93.4 executive         3         4.1         97.5 Others         2         2.6         100 Total         74         100          Income per month                            Below RM1500         50         67.6         67.6 RM1501-RM3000         17         23.0         90.6 RM3001-RM5000         5         6.8         97.4 Above... If you penury to get a full essay, order it on our website: OrderEssay.net

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