Marketing

br MARKETING (2006 ( MARKETING ( Page 1Ans1 . MNC s (Multinational companies ) uniform Loreal mixer function confused communication techniques to cultivate relationship with its in endpointediaries so as to maintain good relations and coordination for proper and seasonably touch and supply of goods into the market There are umpteen ways in which Loreal might use communication techniques to influence relationships with intermediaries . ensnare of tender products and increase in shoot of consumer goods of a follow overly affects the intermediaries by increase in demand of their manufacturer goodsAdvertising is on of the roughly all-important(prenominal) aspects of communication in which is the most ideal way to convey to nodes the launching of a modernistic product and services . Advertising is the most important speciality by means of which the product reaches the consumers and acts as a elemental reference book of entropy for nodes . Companies are spending capacious amounts in advertising their products and finding out new and advanced(a) ideas to attract customers . In case of Loreal which spends huge amount in advertising of its products , indirectly influences the intermediary companies as the increase in demand for loreal products leads to more(prenominal) than than s coming from Loreal friendship to the intermediaries resulting in income and boodle generation . Thus Loreal and intermediaries become more interdependent and share-out of commonplace goals induces positive relationship between them Sharing of information regarding new and advanced technologies would help the intermediary companies to device a more exist effective way of production change magnitude its might and produce more goods in less quantify therefrom helping Loreal . Technological information is g athered through look into and Development ! (R D ) plane section and too through able opinions . Loreal is dependent on its intermediaries for packaging of its products and in any case chemical factories for in the raw materials and converts them to finished products (2004 Loreal apprize variety trust among its intermediaries by signing long term contracts with them give care retail outlets and gain more information from them relating to consumer attitude which provide help in look into study .

These retail outlets depart also act as an intermediary for gathering customer feedbacks about the product and also opinions through surveys (2004A long term relationship with intermediaries can be achieved through good relations hips with consumers . This can only be achieved by providing high quality products at reasonable prices and aim at maximum customer blessedness . Moreover sharing of sugar and maintaining transparency would improve relations with intermediaries The public relations department of Loreal should be transparent and nourish questions and queries of intermediaries so as to lift relationship with them (2003 Today outsourcing of various activities to gather information by the companies has proved to be cost effective and time rescuer . Hence many companies outsource a part of their activities like advertising distribution , customer service or gathering of information to other companies specifically for the purpose . This has led to the asylum of more intermediary relationships . by and large outsourcing is done to companies in underdeveloped countries as they are cheaper and helps the company to reduce its costs . withal Loreal...If you want to get a full essay, order it on our w ebsite: OrderEss! ay.net

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