Case Study

MKT 4600: INTERNATIONAL MARKETING: TAKE-HOME wooing ANALYSIS CASE 1-3: atomic number 6 and Pepsi Learn to Compete in India INSTRUCTIONSNAME_______________________ This is an individual engagement due at the beginning of fellowship on 6/27/2012 Do not debate with any another(prenominal) person. Do not exceed 4 doubled-spaced pages. QUESTIONS disdain their globose securities industrying experience, Pepsi and Coke face considerable ch eachenges in their perspiration to enter Indian market. Question 1 fall upon one world(prenominal) marketing framework that is useful in analyzing the chief(prenominal)(prenominal) bickering facing both U.S. companies in India. Using this framework, identify the main marketing problem facing both companies as they examine to pursue their global marketing goals. Questions 2- 4 Answer promontory # 3-8 listed at the end of the case. The case of Coke and Pepsi in India is decidedly a good l esson for all marketers, since it involves so many aspects of marketing which be crucial to all marketers. In the long-run Indian deglutition marketing campaign, both companies had many difficulties, especially Coca-Cola. When dealings with all these problems, the two companies adopted different strategies. Some of them worked successfully eyepatch others failed.

The main strength of both the two companies in Indian market is their successful marketing mix; darn their main weaknesses are the political environment of the Indian market and the switch barriers they faced, the wrong market entry and penetration strategies and the ostracise campaigns. detect and studying all their strengt h and weaknesses will be a good approach for! us to learn from them. master(prenominal) Strength Responded to the enormity of India in terms of it population and geography, Pepsi and Coca-Cola form their own marketing Mix. The product policies of Pepsi launched a invigorated pass campaign for 7UP in rule to keep with local tastes. And in 2003 a new product was introduced as Pepsi Blue. The Advertising of Pepsi was do during the...If you want to make out a full essay, order it on our website: OrderEssay.net

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